Smeia, part of the Land Rover brand, is teaming up with MARATHON DES SABLES, which takes place from 7 to 17 April 2017. Since adventure is in the Land Rover brand’s genetic make-up, a partnership between Land Rover and Marathon des Sables is only logical. The association is a perfect opportunity to express the Land Rover brand’s values, like “endurance”, “performance” and “going beyond”. Values that the runners will embody in their courage, perseverance and determination. Land Rover, fuelled by passion, will therefore accompany and encourage the 1,200 runners during their 6 stages through the magnificent dunes of the Moroccan Sahara. Pushing limits, going further, adapting to every situation: that’s the challengethat the runners and Land Rover have set themselves.